Election Campaigns
We are political enthusiasts who love to get involved in meticulously designing the right strategies, conceptualising innovative campaigns, work on developing and delivering the right message, reaching out and influencing the electorate and persuading them to act. We can be your one-stop-poll-solution-provider who can empower you to win the election. We embrace and adopt the latest technology to make your job much more easier. We believe in bringing in complete Transparency & Accountability into the Political system, in the process making democracy much more vibrant, robust, participative and representative. To make this happen, we have an umbrella of services.
We indulge in Strategic Planning, Mobilization and Organization at the grassroots and grasstops. We have always laid special emphasis on exhaustive geographic and demographic investigation in our Campaign Plan. Being data driven and incorporating the latest technology is at the heart of our problem solving approach. Filled with zest and zeal, our team comprises of experts from different areas including: Strategists, Researchers & Content Developers, Communicators, Design and creative thinkers, Audio-Visual Production, Media personnel, Event managers, Socio-Politco-Economic Analysts and Logistic managers. With this robust team in place, we have been successfully involved in elections across India for more than 8 years.
Constituency Profiling
The secret and perhaps the success of your campaign hinges upon knowing your electorate better, the ongoing trends along with the issues, identifying the key influential people and most importantly the swing voters in your constituency.
The profiling consists insights on the Present Political Equations, Composition of the Constituency, Influential People, Politically Relevant Issues’, Party workers, voting trends along with the Profiling of the Electorate. The Constituency Profile is supplemented by an analysis of the previous election results to understand and map the voting behaviour, analyse the voter enthusiasm and turnout and the traditional political affiliation.
A SWOT Analysis of Polling Booths is deduced and areas of opportunity are identified to work upon. A detailed analysis of this data and its potential implications are your first step in building a strong foundation for a successful political campaign. One who knows better can perform better.
Opinion Polls
A neutral, un-biased Opinion Poll is a very important tool to gauge the mood of your voters, if elections were to happen today. The Swing in the mood of the voters is identified along different demographical splits like – demographics, economic strata, education, age and gender. To make the process more sound, both the qualitative and quantitative methodologies are applied. And it is not about the number of samples, but the quality in them. With multiple levels of quality checks, we know how effectively to ensure it.
Data And Analytics
With so much data moving around and being gathered everyday, it becomes necessary decipher sense and patterns from it. The collected data will be used to know our target base better and to understand their needs and expectations. Any activity that happens without data has less chances for success. Our team of Data Analysts, know how to solve this problem for you. We have a knack of reading between the lines to convert this data into information and package this into meaningful insights so that you can evaluate program performance and make better decisions about targeting the right audience and how best to reach them.
Eventually the numbers and spreadsheets are converted to data-driven activities for you.
CAMPAIGN MANAGEMENT
Campaigning is the most important phase and effectively managing it becomes all the more crucial which can eventually decide the outcome of your election. Our approach for Campaign management is based on utilising the latest techniques & applying the best practices. Our Data & Analytics team will produce a regular analysis of key performance indicators of your campaign and make recommendations on how best to improve them. Sophisticated offline and online strategies coupled with attention to detail often leads to successful engagement campaigns. Be it data-driven online approach, mobilising grassroots, engaging grass tops messengers or build a movement from the ground up, we have done it before and we would love to do it for you again.
CREATIVE AND INNOVATIVE CONTENT
Successful Campaigns depend a lot on devising innovative methods to reach out and convince your electorate. Multiple reach out modes are indeed necessary because all the electorate may not be available on a single platform, especially since there are multiple-screen content consumers.
Multiple rounds of reach out campaigns are also necessary to bring about a psychological change mainly amongst the swing voters, and to ensure that this change translates into action.
A good on-ground strategy needs to be coupled with a strong and effective creative strategy. From creating story-boards, to script writing, to design and production, our creative team are experts at capturing the imagination of the audience and delivering the core message. We are masters in telling your story in a fresh way every single time.
MANIFESTO CREATION
A successful manifesto creation is all about hearing to the needs of your electorate, understanding those needs and making sure that you recognise the opportunity they present to you.
For you to be a successful leader, you have to believe that your electorate is your partner in your mission. We do that coalition building for you by connecting your electorate with you. Also remember, a promise no matter how articulate it is, will become meaningless if it is not fulfilled. Hence, the fundamental aspect in building a manifesto is to know what are the promises which are indeed required and aspired by the electorate, and perhaps commit to only those which can be fulfilled in the stipulated amount of time.
MAXIMISING CONTENT
The present era can rightfully be called the “Information Era”. Hence Data Analysis and Content Formulation will remain in the forefront of any campaign. Thus, Content is, and will be the king. Understanding your audience is a key to generating engaging content. Our experts extensively work on Research & Data Collection, Ideation, Content Creation, Content Curation and Content Placement strategies to maximise the reach and impact. We love creating content which can connect to and engage your audience and in turn drive more traffic to you. The secret to effective content writing is to make it Clear, Concise and Compelling.