Services
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Audience Identification
We work closely with clients to identify and prioritize the main target audience, whether it consists of decision makers, influencers or stakeholders.Often it may include the grouping of stakeholders into tiers in order to set goals and objectives for each audience, and targeting particular populations for specific messages and outcomes. All project activities are designed and executed with specific audiences in mind.
Strategic Communication
The Identification of target audiences and the Articulation of key messages which result in the desired outcome, we believe, are central to effective communications and/or media campaigns. Malus Rosaceae aids clients in developing a focused and disciplined approach to engaging and educating decision makers, influencers and other stakeholders.
Message Development
Creating a well-crafted, consistent and compelling message tailored for each project is the foundation of successful communications and/or media rallies. We work with clients to revise and update existing messaging and, if necessary, draft fresh points to engage specific audiences. Our messaging is research-driven, rooted in facts and figures.
Issue, Corporate Or Product Positioning And Branding
Adequately framing an issue, organisation or product among target audiences forms the foundation for all communications campaigns. This can be done using a variety of communications vehicles including traditional earned and paid media and outreach, as well as social media and online activities. We take the time to understand broader business, policy and organisational objectives in order to help define the client’s position in the marketplace.
Earned And Paid Media
Traditional media remains a powerful tool to reach target audiences of decision makers, influencers and other stakeholders on a wide variety of issues. Our media relations experts work with local, regional and national outlets to facilitate ongoing dialogue between and among journalists, viewers, readers, listeners and bloggers on many issues. This may involve both proactive outreach to properly frame an issue and reactive outreach to respond appropriately to issues in the news.
Issue Advocacy
On a named issue, a range of public and private stakeholders and decision makers exist with varying interests and motivations, and significant potential to impact the public environment. Malus Rosaceae helps clients frame issues publicly using various proven tactics and approaches specifically tailored for particular campaigns.
Management Of Regulatory Processes
Managing a formal public input process provides opportunity for the lead organization to frame the issue in the public environment and set the terms of the public debate. We work with clients to manage complex public input processes for various projects from start to finish, ensuring their voice is heard and organizations meet all necessary requirements while maximizing opportunities to engage third-party supporters in the process.
Stakeholder Identification And Education
Identifying and educating the right third-party groups and individuals who are best able to influence decision makers or other influencers on an issue establishes the foundation of public affairs and communications campaigns. We work with clients to engage traditional and non-traditional allies and educate them so they can serve as prominent public supporters and spokespeople throughout the campaign
Coalition Building And Grassroots Organising
Forming a diverse, active and nimble coalition around an issue can make the difference in successful public affairs and communication campaigns. Malus Rosaceae helps clients build broad coalitions made up of fully engaged third-party groups and individuals eager to publicly demonstrate support.
Public Engagement
When organizations/entities are properly prepared for public meetings, rallies and other events, and execute well-developed plans, the events become opportunities to properly frame an issue rather than reasons to be concerned. We work with clients to ensure public meetings run smoothly and appropriate third-party voices and perspectives are heard.
Third-Party Activation
Once third-parties are engaged on an issue, effective campaign managers regularly communicate with them and guide them through various activation activities to maximize return. We work with clients to help third-party supporters engage decision makers, the media and the general public in support of campaign goals and objectives
Digital Strategies And Online Advocacy
As emerging technologies continue to shape and facilitate the way we communicate and take action, all campaigns must consider multiple online platforms to deliver their most important messages. Malus Rosaceae helps clients develop and execute online and new media strategies to achieve campaign objectives.
New Media Outreach
Connecting with diverse audiences using a variety of communications mediums is no longer an added bonus, it is now essential for successful campaigns. New media is the primary communications tool for some demographics. It helps organizations empower online advocates and engage in two-way communication with targeted audiences, raising awareness of critical issues. Our in- house social media teams work with clients to share information and interact with stakeholders across a variety of platforms.
Website Development And E-Marketing
Websites remain an important vehicle to deliver messages to decision makers, influencers, stakeholders, members of the news media and the general public. We work with clients to develop creative ways to communicate online with existing and potential supporters through e-marketing campaigns.
Online Organising And Activation
The Internet can be an effective tool to reach both high-profile targets and a broader spectrum of stakeholders. We work with clients to engage supporters online and increase their participation in campaign activities on the Internet and on the ground.
Establishment And Management
Launching a new entity can be complex and challenging. We work with clients and our legal counsel to determine the right structure and designation for new organizations and ensure all legal requirements are met. Once organisations are formalised, we develop and execute launch strategies to help them grow into fully functioning groups making a real impact.
Association Management
In order to garner attention and support in the increasingly complex non-profits and associations sector, organisations need a sound public affairs and communications strategy. Malus Rosaceae helps non-profit and association clients raise awareness and identify new ways to engage members and supporters to strengthen and grow their organisation.
Positioning And Branding
In a crowded marketplace, all associations and non-profits must work hard to separate and define themselves and their brands. We work with clients to achieve ideal positioning and increase brand awareness among target audiences of donors, supporters, and other stakeholders.
Election Campaigns
We are political enthusiasts who love to get involved in meticulously designing the right strategies, conceptualising innovative campaigns, work on developing and delivering the right message, reaching out and influencing the electorate and persuading them to act. We can be your one-stop-poll-solution-provider who can empower you to win the election. We embrace and adopt the latest technology to make your job much more easier. We believe in bringing in complete Transparency & Accountability into the Political system, in the process making democracy much more vibrant, robust, participative and representative. To make this happen, we have an umbrella of services.
Communications And Advocacy
Non-profits and associations need strong communications and advocacy strategies in order to make an impact in the public policy arena. We work with clients to identify the most effective ways to ensure their voice is heard by target audiences of decision makers and influencers.
Positioning And Branding
In a crowded marketplace, all associations and non-profits must work hard to separate and define themselves and their brands. We work with clients to achieve ideal positioning and increase brand awareness among target audiences of donors, supporters, and other stakeholders.
Clients We Worked With
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